The Moroccan National Tourist Office (MNTO) and United Airlines have announced a groundbreaking initiative: the first direct flight route from New York to Marrakech by an American airline, set to begin in October 2024.
This strategic move introduces three weekly flights on a Boeing 767-300, highlighting Marrakech’s direct access to American travelers and establishing United Airlines as the only American carrier connecting to North Africa.
This collaboration underscores Morocco’s enhanced visibility in the American market, with the MNTO aiming to draw one million tourists in alignment with its ambitious tourism goals.
This direct flight not only bolsters Marrakech’s global tourism appeal but also complements existing services by Royal Air Maroc, enriching Morocco’s connectivity. It marks a pivotal step in reinforcing Morocco’s premium positioning in the American market, in accordance with the “Light in Action” strategy.