Starting in November 2022, the Belize Tourism Board and Sound Diplomacy, an international music policy consultancy and global expert in developing long-term and self-sufficient music strategies, will partner to create the first ever music tourism strategy for Belize.
This strategy will assess the value of music and cultural ecosystems, identify growth areas, and produce an actionable strategy and implementation plan that delivers measurable economic and social benefits.
This work will be aimed at ensuring that local authorities have the tools they need to engage with music arts, and the creative economy in general, enabling them to develop a unified public policy to support the cultural sector and that develops a link between music, culture and tourism. The work will also provide an economic baseline that demonstrates the value of music to the country, a set of benchmarks and case studies to learn from and adapt, and a music tourism marketing framework to turn Belize into a globally recognized destination.
The work will take place across an 8-month period, where strategies for information gathering will be set in place in the form of roundtables and interviews, and where the research team will develop benchmarking and comparative analyses. As a result, the work will deliver a concise strategic plan based on maximizing the value of music and music tourism in Belize around 4 core frameworks: music tourism development, music production, supporting artists and SMEs, and fostering live music and festivals across the country.
Source: Sound Diplomacy